Wall Street–trained. Built for everywhere else.

Fractional growth and new market advisory for companies doing $5M–$100M in revenue — in the cities this caliber of thinking doesn't usually reach.

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Why this, not a marketing agency

This isn't a local marketing shop or a business coach with a framework to sell. It's the kind of judgment usually reserved for banks and institutional clients, applied directly to your business.

Institutional backgrounds, applied directly

Time at Citibank and HSBC, including regulatory and risk work done at the Federal Reserve's own standard. Not borrowed credentials — lived ones.

A different category of competition

In most mid-size cities, the alternative is a marketing agency or a business coach. We're neither — this is operating and risk judgment, not a content calendar.

Senior attention, not a junior account team

You work directly with the two people who've actually done this work, not a rotating team of account managers.

A short trial, not a long contract

Engagements start small on purpose. Prove it's useful before either side commits to more.

What we do

Two kinds of fractional expertise

Strategy & Growth Advisory

Core offer

Hands-on fractional support on the operating decisions that actually move a $5M–$100M business — pricing, go-to-market, hiring, and the operational discipline that's usually missing until it's expensive.

Economic Advisory & Transformation

Specialty

Economic outlook briefings and regulatory readiness for leadership teams who need to understand what's coming — built on years spent on the inside of exactly that kind of analysis.

Financing introductions, and app, web, and CRM build-out are available through trusted partners once we're working together — useful extensions of the relationship, not the reason to start one.

Who you'd work with

Hands-on approach, not a firm of strangers

Östen Johansson

Connect on LinkedIn here.

Over 25 years leading strategy, transformation, and risk programs at global banks including Merrill Lynch, HSBC, and Wells Fargo, as a trusted partner to C-suite leaders and boards.

Peter Gruskin

Connect on LinkedIn here.

Spent time in economic risk and data management at Citibank before moving into growth and operations consulting for mid-size businesses.

Östen also runs a long-standing private network of Wall Street executives and professionals that's met regularly in New York for over fifteen years — the kind of room most companies outside the Northeast never get access to, and part of what this advisory work draws on.

Peter also brings a background in revenue strategy, marketing, CRM systems, and technology — the operational layer that turns advisory recommendations into things that actually get built and run, not just discussed.

Who this is for

A deliberately narrow fit

We work with

$5M–$100M in annual revenue
Mid-size and secondary U.S. cities
Financial and professional services
Leadership ready to act on advice, not just hear it

Not a fit

Fortune 500
Big banks
Early-stage or pre-revenue companies
Anyone looking for a one-off project, not a relationship

How it works

Start small, prove it, go further

A first conversation

Twenty minutes to understand your business and whether this is genuinely useful — no pitch deck.

A short initial engagement

A defined trial period, scoped to one or two real problems — built to prove the fit before either side commits further.

An ongoing relationship

If it's working, we keep going — on the terms that actually made sense once we'd seen each other operate.